Community managers use a lot of tools every day. We interviewed more than 1200 social media professionals to find out the most popular tools.(such as Hootsuite or TweetDeck), this classification allows you to see the different facets of the CM.
Sometimes graphic designer when using Photoshop, Canva or Illustrator, sometimes SEA with the Facebook Business Manager and Google AdWords, and even SEO with SEMrush and Yooda. The video is the format trend, the community managers have understood and are increasingly using tools like Final Cut Pro and iMovie. You want to know the best CM tools.
Here is the 50 most used tools by community managers.
A platform that aggregates the data of many social networks: Facebook, Twitter, YouTube, Google +, LinkedIn, Instagram … The free version is limited to 3 social profiles and one user.
The plans range from $20 to $500 per month as required (statistics, grouped programming, RSS, personalized URL …)
TweetDeck, it’s Twitter for professionals: display your different feeds, search and respond to users without leaving TweetDeck. It’s free.
The famous photo of the suite editor Adobe Creative Cloud arrives on the podium. Community managers publish many photos on social networks to maximize engagement, and wish to offer quality visuals.
Canva is a less complete than Photoshop online photo editor, but the tool has some advantages: a free and effective version is available, social networking templates are included as well as many models, and it’s easier to use.
Buffer is the most used tool to plan its shares on social networks. It is compatible with Facebook, Twitter, LinkedIn, Pinterest and Google +.
The free version is limited, the version at $10 per month is suitable for small and medium-sized businesses, the business version at $100 per month is suitable for large companies
Agorapulse is another platform to manage its conversations and publications from social networks.
From $50 per month to manage three social profiles and up to $300 per month for large companies
Publish content on Facebook, it’s often only a first not for community managers. They then use the Business Manager to create ads and get best results on Facebook.
Community managers are not content to analyze their social accounts. They also check the impact of their actions on the traffic of Internet sites. Google Analytics provides access to many information about a website’s visitors, the free version is used by the vast majority of digital professionals.
Probably the best tool to manage your tasks and projects. Trello is a service that adapts to your personal organization and is very convenient to collaborate. The free version is sufficient in most cases.
If the spelling of community managers must be impeccable, they must be just as meticulous with the numbers! Many use Excel to perform calculations, create reports and evaluate the performance of their actions.
Feedly is the RSS feed reader that took over from Google reader.
Previously it was totally free: the old accounts retained their privileges (all unlimited), but the new ones are limited to 100 sources and 3 collections.
Bitly is the shortener of the most popular links. Unlike the caption, it is not useful on Twitter, since the social network automatically shortens the links in t.co, but the CM continue to use it to tracker the traffic generated.
to communicate internally, community managers prefer slack to other market solutions (Microsoft teams, Facebook Workplace, Skype …).
the previous day is part of the Community manager’s missions. One can use Mention to be alerted when a user talks about his business on the web.
Photoshop is not the only tool in the Adobe suite mastered by the CM. Many also use illustrator to create or modify vector files.
the community management and the content management are very related. Proof, if necessary: The popularity of the WordPress CMS among the tools most used by the CM.
Digimind is a comprehensive social media monitoring tool. A dashboard to view all conversations around its brand, to measure the performance of its content and engage with their communities.
since its launch in 2005, Netvibes was acquired by Dassault Systèmes and profoundly changed: the dashboard allows you to view feeds (RSS, social networks), filter the results, follow topics and produce RSS export.
Radarly is “a platform of social data intelligence” developed by Linkfluence. It allows to analyze the needs of an audience, identify the influencers of his business, and engage in conversation on social networks.
Adobe software are popular, even among community managers! This page layout software to create documents print (flyers, brochures, books, magazines) and web (ebook, eBooks). It is part of Creative Cloud suite
Iconosquare is the market leader in Instagram Tools (ex-Statigram). This is an all-in-one solution, ideal for community managers who use Instagram.
You can analyze your account, improve your results, and save time by managing multiple accounts, following and moderating the comments from a single space.
Iconosquare integrates an advanced search engine as well as an interface to facilitate the planning of Instagram posts.
Talkwalker is a platform that brings together its watch from the web, social networks, TV, radio and even print. From $500 per month with a commitment of 24 months, for 10 000 results.
Onlypult is a tool for planning Instagram posts (starting at $100 per year). You have no action to perform at the time of publication. Many professionals use it,
but be vigilant: Instagram’s TOS forbid third-party tools to publish planned content directly (in your place). The tools that respect these TOS will always need you when you publish a photo.
Services that do not respect them will perhaps one day be suspended by Instagram and the accounts that use these services could also be threatened.
Google alerts allow you to receive an email or notification (via RSS) When a new content is indexed on Google, depending on a keyword: name of a person, company name, Business Line, interest Center …
Socialbakers is a suite of professional tools for analyzing and publishing on social networks (Facebook, Twitter, Pinterest and Google + for the publishing part). it allows you to track your organic and advertising performance.
community managers sometimes turn into emailing experts. And to send their emails, they favor Mailchimp, a free tool up to 2000 subscribers and 12000 shipments per month. Pricing then evolves according to the number of subscribers and features (A/B testing …).
Gramblr is a free desktop to upload photos and videos on Instagram. Convenient to publish photos on Instagram from his PC.
Google AdWords climbs in the top 30 of the most popular tools at the CM. Many community managers assume their SEA CAP to make ads on Google or the Google audience network.
GIF search engine is part of the favorite tools of community managers.
Later, ex-Latergramme, is a tool that facilitates planning posts on Instagram, but not only: Twitter, Facebook and Pinterest work with also Later.
Final Cut Pro (Apple) is the first software of video editing cited by community managers. The video is tendency on social networks, the CM have understood.
Asana develops a task and project management tool. The features are many but the interface retains a significant clarity. The free version allows you to create an unlimited number of tasks and collaborate with 15 colleagues.
Crowdfire is a “marketing assistant” who advises the community manager on a daily basis. The tool is mainly used to follow mass users on Twitter …
Sociallymap is a monitoring and automation marketing tool for automating publications on social networks based on criteria set upstream.
community managers are real key-to-everything, they use tools like SEMrush to optimize the referencing of their contents.
With Socialshaker, you can engage your community and collect leads (instant win contests, raffle, customization …).
This tool allows you to choose popular hashtags on Instagram: You only have to enter a theme to access the associated keywords and hashtags.
Scoop.it allows to aggregate content, automate publications on social networks (marketing automation) and generate leads (paid version).
SPRINKLR is a professional social networking tool: 21 channels are integrated. it allows to centralize marketing, advertising, emailing, CRM and tracking sales and trading actions on a single platform.
repost is the preferred application of community managers when it comes to sharing another person’s photo on Instagram.
Those who do not have the means to use Final Cut Pro opt for iMovie on Mac. The application, free, allows you to mount movies on iPhone and on Mac.
42. Sprout Social
Sprout Social is a platform for the realization of a watch, to interact and to publish on the main social networks. You can also create custom reports and compare your performance easily.
Yooda is an SEO tool, allowing to monitor its positions, identify the axes of improvement and observe the performance of its competitors.
44. Adobe Spark
Photoshop and Canva are not the only tools used by the CM to create suitable visuals. Spark, the free Adobe image editing Tool – and videos – for social networks, is also very popular.
Schedugram is one alternative to other tools cited for planning of posts Instagram (photos and videos).
Technically, Schedugram does not violate the rules of Instagram but past by… of real phones, who publish in your place.
Mailjet to manage its transmissions of emails (free up to 6 000 emails per month). You can also set your transactional emails (automated).
Spredfast is a social marketing platform that centralizes the creation and programming of publications.
You get insights for evaluating the performance of your actions and can easily interact with users.
to find free images, licensed Creative Commons CC0, community managers are opting for the famous Pixabay.
Audiense (ex-SocialBro) is a platform for obtaining accurate insights (reporting from $3 500) and effectively managing its presence on Twitter (from $31 per month If you have less than 150 000 contacts).
community managers who do not have the budget to use Photoshop and who need a more powerful editor than Canva or Adobe Spark mostly turn to GIMP, the free alternative to edit its photos.
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